Arsenal Women Lead the Charge on Period Awareness

Arsenal Women have launched a groundbreaking campaign with Persil, tackling the stigma surrounding periods. The partnership, which includes a video starring Kim Little, Beth Mead, Leah Williamson, and Katie McCabe, aims to normalize period blood and encourage open conversations.

What's behind the campaign?

The initiative was sparked by Persil's chief brand officer, Tati Lindenberg, who recognized the need to address period stigma. Lindenberg met with Arsenal's commercial team and proposed an initial tagline, "Let's wash away the taboo."

How does it work?

The campaign features a box at the Emirates, where guests can write advice to young women anxious about their periods. The players have also shared their personal experiences, with Mead meeting a focus group to discuss the issue.

What's the impact?

The campaign has already made waves, with Williamson's video discussing her experience of winning the Euros while on her period going viral. The partnership has also led to an education program on menstrual health for City's academy players.

As of June 29, 2026, Arsenal Women continue to push for the top spot in the FA WSL, with a strong recent form of WWWDW. The team's commitment to promoting menstrual health awareness is just one example of their dedication to empowering young women both on and off the pitch.